U.S. Hispanic Market Trends
The trends of the Latino community in the United States are changing.
Some experts think that is impossible to measure Latino consumption precisely. One of the Latino peculiarities is spending money in small shops, so no firm have good record of it, as well a good excuse for missing the biggest demographic trend in recent American history.
The marketing arena has changed, now large firms make campaigns Latino-friendly from the start, rather than adding a Hispanic tweak later or simply translating an ad into Spanish.
The Latinos peculiarities are:
-Their median age is a decade younger than the US national median.
-They live in larger family units and they are distributed uneven around the territory in places like California, Florida, Texas or NY, nonetheless the population is dispersing.
-Latinos spend more of their income on food and clothing than other Americans and may like other tastes and smells.
-Hispanic families spend 15% more than the average on baby food.
Click on the link below to get first-hand information. The article talks about how the Latino community purchase power has evolved throughout a decade and what are the tastes and trends. In addition you will find out that ONE in six Americans is Hispanic and that in politics ignoring the Latin vote is worthless. ¿Español or English?