Market Research With a Youth Target In Latin America Requires Trust, Tact, and Patience
The approach to this target in Latin America is a little different than in other parts of the world because parents are inherently scared given the real security concerns in different regions. Because of this the recruiting methods and research methodologies sometimes need to be modified in order to gain parental trust and consent. Our Field Managers and Recruiters have very proven processes to ensure that all of our youth projects run smoothly and so that our clients can easily reach these targets.
Throughout the many years of research we have completed numerous projects involving teens, children, and even toddlers. Latin Field has been involved in Youth projects for both qualitative and quantitative research for food and beverage companies, toy manufacturers, entertainment channels, and schools.