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Apple Lost iPhone Trademark in Brazil

 Brazil’s trademark regulator, Inpi, has ruled that the trademark of “iphone” belongs to Gradiente, a consumer electronics company. Gradiente filed for the use of “iphone” brand back in 2000, which is seven years before Apple launched its smartphone. At this…

Email Marketing to Latin American Markets

 Developing an effective email marketing campaign and knowing when and how to send your marketing emails can often be a challenge. However, this process can be even more challenging when you have to develop these strategies around clients within the…