Strict Quality Controls, Knowing Who To Target, And Where To Find That Target Are Essential Elements For Successful Quantitative Research in Latin America

At Latin Field (formerly Improdir) we are experts at conducting high-quality Quantitative Market Research in Latin America for complex projects and very demanding clients. Throughout the 25+ years we’ve been in business we have designed, analyzed, and validated hundreds of thousands of questionnaires for global brands and research companies. We adhere to ESOMAR’s Guidelines for International Research Studies and we also have very high quality internal processes that we follow.

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Latin Field’s Quality Check & Supervision Standards for F2F Fieldwork »

Latin Field’s Phone Interviewing Quality Guidelines »

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