Emerging Brands from BRICS
The Mexican Beer brands, Corona Extra and Modelo Especial have launched national campaigns in the US targeting the Hispanic Market.
While Corona Extra campaign is aimed at Hispanic ages 21-34, Modelo Especial campaign is themed “Descubre lo Especial” (“Discover What’s Special”).
See below the ads and find out how these brands have adapted themselves into its target market outside Mexico and became really successful in the US and Canada.
Live más fina – Corona Especial ad in Canada
Something Extra – Corona ad
Pepe “Generous”
If you are interested in how new brands like Tata Motors, Pearl River of China or Haier from emerging markets are performing and how despite of the obstacles they face have became successful, CLICK BELOW to read the entire article.