Ana Cristina
Ana Cristina
Senior Qualitative Manager and Consultant
Given her ample educational background in qualitative studies, Ana Cristina specializes in speech analysis, theory of demand, exploratory market analysis, new product development, brand marketing, and design of strategic communications. She has over 25 years of experience in local and international market research, with particular emphasis on the Latin American region and the MERCOSUR markets. She initiated her career as Senior Analyst for the Unilever Argentina Market Research Department and later worked for companies such as Melnik Burke, Market Link and Research International Argentina, among others.
In Argentina, she held the Director’s position of the Qualitative Research Department for Perfil S.P.L.E.S.A. and later, given her pharmaceutical specialisation, became a consultant of New OTC Product Developments for Elvetium Laboratory, Director of the Pharmaceutical Research Department (LAB) of Perfil Indicator, and General Director of Facta Research Argentina.
Ana Cristina has a degree in Psychology from the University of Buenos Aires as well as several postgraduate studies in Organizational Analysis, Strategic Marketing, Communications and Semiotics which were carried out in Argentina (UBA) and in Brazil (SOBEPI).