Useful Business Spanish for Writing Emails

E- Would you mind if… S- ¿Sería posible… E- Would you be so kind as to… S- ¿Tendría la amabilidad de… E- I would be most obliged if… S- Me complacería mucho si… E- We would appreciate it if you…

Emerging Brands from BRICS

The Mexican Beer brands, Corona Extra and Modelo Especial have launched national campaigns in the US targeting the Hispanic Market. While Corona Extra campaign is aimed at Hispanic ages 21-34, Modelo Especial campaign is themed “Descubre lo Especial” (“Discover What’s…

U.S. Hispanic Market Trends

The trends of the Latino community in the United States are changing. Some experts think that is impossible to measure Latino consumption precisely. One of the Latino peculiarities is spending money in small shops, so no firm have good record…

Euphemistically Speaking

Dear Friends, We would like to share with you the following article published in The Economist, that talks about an euphemistic way of communication between Brazilian Portuguese speakers and foreigners. This is an excellent source for those that work and…

Message Delivery: Cultural Differences Amongst Spanish Speaking Countries

Although Spain and Mexico speak the same language, every country has its own way to communicate the same message. These small features can only be known when you live in one of these countries, which is why in Latin Field…