CRISTIÁN MÉNDEZ Vice President, Qualitative Research
Cristián is responsible for brand & marketing consulting as well as business development. He has over ten years experience in qualitative/quantitative research in Latin America (and with the U.S. Hispanic Market), and five years experience in marketing for the U.S., Latin America, Europe, and Asia Pacific. He was Latin Field’s (formerly Improdir) Director of Qualitative Research designing, managing studies and conducting over five hundred in-depth interviews and focus groups. His analysis and recommendations resulted in major brand and marketing decisions for Fortune 100 companies including: Abbott , Bank of America, Citigroup, Coca-Cola, Microsoft, New York Life, Pepsico, Target, and and Wal-Mart.
Cristián also managed hundreds of quantitative projects in Latin America and with the U.S. Hispanic Market on virtually every industry. For the past five years he was the Global Marketing and Program Director for Rev Worldwide Inc., a financial services company with a dual bottom line that focuses on undersderved markets. He was responsible for strategy, customer experience, and marketing for programs in North America, Asia Pacific, and South America including: Product, Web & Social Media, Email, Print, Mobile, and Retail. Cristián has a B.A. from Saint Edward’s University where he graduated Magna Cum Laude with a Degree in Communications and a minor in business.